Tis the season.

We are a small team of creative people hoping to bring a positive light to our community through wearables, graphic design and art.

Why Upper Park?

Bidwell Park is an integral piece of Chico, California. It's divided into three sections and at the highest point you'll reach Upper Park. This is where we jump into the swimming holes, meet to watch the sunset, walk our four legged friends and hike the trails. Upper Park is our inspiration and a natural beauty.

The Mission

Our goal is to provide high quality clothing for the trails and pavement. Create fashionable goods that represent Chico and the surrounding California area, while giving back to the park that inspires us the most. California is where we come from, Upper Park is our landmark.

Follow us

Founded in 2013

We started in a backyard garage, screen printing shirts for our friends, with our friends. A year later, in 2013, we made our first Upper Park shirt and our new customers wanted to see more. From there, we continued to grow our company and the services we offer.

Our Services
Close (esc)

Sign Up For Our Newsletter!

Merch drops, events and exclusive deals sent directly to your inbox.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now