Our Story

Bear Hole, Diversion Dam, Bidwell Park - UPR PRK Clothing


Our goal is to provide quality clothing to the nature lovers. The outdoor explorers searching for beautiful views and golden sunsets. The hikers headed for the trail’s end and the outdoorsmen willing to wander off and explore the land. California is where we come from and Upper Park is our landmark.


The feeling is almost indescribable. It starts at the beginning of the trailhead and doesn’t leave you until the end. It’s a state of euphoria combined with a sense of accomplishment. Aligning yourself with nature and getting the high from the fresh air. It involves some of the best conversations or even moments of silence. Experiencing the great outdoors creates unforgettable memories and provides us with never ending inspiration.


From the beginning we were a t-shirt printing company until we made our first t-shirt design in 2012 that featured our favorite swimming holes on it. With popular demand we made a couple more shirts and it wasn't until the people around us mentioned we should start a clothing line until we actually did. The next year Upper Park was born.

Upper Park Clothing Store


Find much more of our gear and even exclusive products that aren’t available online at our flagship store is located in Chico, California. Map us and find our hours on our contact page.


Landmark No.329 is in reference to the California Registered Historical Landmark “Rancho Del Arroyo Chico”. It marks the beginning of Chico being purchased by John Bidwell around 1850 which in time became the social and cultural center of the upper Sacramento Valley.


To help give back we create products that encourage a donation to park related organizations. Project by project we create campaigns hoping to create long lasting impacts with what is given back. We feel that these small contributions can lead to great changes that can benefit everyone. If you want to find out more about our community contributions check out our previous giving back projects.

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