The 6th Annual Hidden Gems Easter Egg Hunt starts on Thursday April, 17th 2025. Each year we raise the stakes and this year is no different. The difficulty level has been maximized and the prizes have been amplified. This hunt has well over 800 dollars in total value for only a few lucky winners.

Hunters Gather Around!

If you are just joining us now here are the details you've been waiting for. Each day from the 17th to the 19th we will be hiding easter eggs throughout Chico. There will only be two eggs dropped each day, no imposters! Each egg will have it's own hints only to be released on our socials. All of the eggs will be packed with a $100 Upper Park Gift Card, along with many other hidden gems from local vendors. Get the gang together if you are willing to share the takings or ride solo as there will only be 6 golden eggs. Are you ready?

• @upperpark
• @upperpark
• @upperpark

Follow Closely On Social

All of the hints will be shared on Instagram and Facebook. However, we favor Instagram for this hunt. Watch closely, read carefully and check back frequently. Find us on Instagram, Facebook and TikTok. 

Once you find a real golden egg a certificate of authentication will be inside. Take a picture of this paper or the egg and tag us to let us know (and everyone else) the egg has been found.

This Years Theme is Parks

Eggs will be scattered throughout Chico, but keep in mind this year's theme is "Parks" ;)

Winning Prizes

Each egg will be filled with a $100 Upper Park gift card that can be used in-store or online. We'll also load up the egg with an assortment of Upper Park goods.

Special Guest Prizes

We've teamed up some of Chico's finest establishments. Find special prizes from Farmers Brewing Co., BAPA's Market, The Commons, Parkside Tap House, Lovebird Coffee Co., The Hatchet House, Park Ave Pub, Chico Chai and last, but certainly not least, Stoble Coffee Roasters.

The Bonus Egg

TBA...

A Few Precautions

Leave It Better Than You Found It

Pack your trash! If you see some trash do your neighbor a favor and pick it up. A clean park is a beautiful park.

Try Not To Trample

The wild flowers and plants are happier without feet crushing them. Please be mindful of your steps when veering away from the trails.

Watch for Snakes

We'll do our best to not hide the eggs in snake territory, but these little critters can pop up. Remember that this is a natural habitat for many types wildlife, so please watch your step.

Lookout for Poison Oak

It's the golden rule, "leaves of three, let it be." Just so you know, we won't be hiding our eggs in any poison oak patches. However you'll find these little plant in a lot of places.

Hunt Respectfully

You might run into others while playing this game, so make some new friends instead of being competitive. This is all in good fun! However, you know the rules... finders keepers. Best of luck to you hunters.